Blog Writing

The ticket to winning your audience’s loyalty? Serve up your wisdom for free in your blog. You gain the reader’s trust for when they hit the internet again looking a product or service they need to buy.

For that, you’ll need a solid content strategy. I can help with that too.


Blog Re-Brand & Strategy – KosherCertainly

This company’s blog was effectively a dumping ground for old newsletter content. Newsletter content that was only sent out twice per year. Even then, they were strapped for ideas of what to write about.

So we pinpointed exactly what questions their target clients were asking about their service, to inform their editorial calendar. I also proposed a rebrand, involved their design team and advised on the UX. Then, we upped the posting frequency to monthly and created an email marketing campaign to promote it.

Now, I post for them monthly, in authoritative, informational and utterly readable form.

Here’s what it looks like 👇🏼

https://www.ok.org/kosher-certainly-blog/.

Posts I’ve written (click ’em):

Blog post on Why Maxwell House's Ad Executive Pushed For Kosher-for-Passover Certification, by Ilana.
Blog post on why OK Kosher won't certify most collagen and gelatin, even when it's labelled kosher, by Ilana.
Blog post on why one might need kosher certification for their brand, by Ilana.
Blog Post on Plant Based and Kosher by Ilana.
Blog Post on Marketing Kosher Certification by Ilana.
Blog post on the clean label movement and selling to millennials, by Ilana.
Blog post on kosher onboarding success, by Ilana.
Blog posts on unannounced kosher inspections visits, by Ilana.
Blog post containing a quiz on whether kosher certification is right for your company, by Ilana.

Tell me about your content strategy. Or let me help you build one.

-Ilana