The ticket to winning your audience’s loyalty? Serve up your wisdom for *free* in your blog. Why? You gain the reader’s trust for when they hit the internet again looking a product or service to buy.
“Oh yeah, there’s that blog about that…”
Even I have a blog!
So you’ll need a solid content strategy. I can help with that too.
This company’s blog was effectively a dumping ground for old newsletter content. Newsletter content that was only sent out twice per year. Even then, they were strapped for ideas of what to write about.
So, together, we pinpointed exactly what questions their target clients were asking about their service, to inform their editorial calendar. Next came a rebrand, involving their design team (that needed a liiittle bit 🤏🏽of help understanding good UX and SEO ). Then, we upped the posting frequency to monthly and created an email marketing campaign to promote it.
Now, they get our posts on a monthly basis, in authoritative, informational and utterly readable form.
Here’s what it looks like 👇🏼