Web Copy

Home pages should be nothing short of a dazzling invite to a really fun party. Then, every page the user visits on your site needs to increasingly spark intrigue and interest, inevitably culminating in the conversions you want for your business or organization. Right?!!


Well, that’s happened before. Here’s one time it did 👇🏽.

Website UX Copy – OK Kosher Certification

The front page of this here website proclaimed the company’s greatness. For a world-renowned organization, it didn’t hurt them, for years. Until it did.

To revamp it, I brought their most striking data – that their industry was set to reach $25.6 Billion by 2026 – to the fore, while focusing the spotlight on the reader: their potential clientele.

Here’s what it looked like:

Another page needed some more impressive data – namely that products they certify sell 20% better – to draw in the curious prospect. Plus, the banner beneath the image shows yet another way clients can get in touch with them: via WhatsApp.

Behold 👇🏽


When you need a website, and don’t know what to do (or maybe you do)?